Chester Family Eye Care
Full branding project for Chester, NJ based optometry practice
Logo and Branding
When brainstorming and sketching ideas for the logo I wanted to convey the feelings of family-friendly, local, professional, and caring. The logo represents these feelings through soft cool colors, a friendly sans-serif typeface (Haboro Contrast), and a character that “holds” eye care up to high standards. These same elements are the main pillars of the brand.
Website
In designing the Chester Family Eye Care website I focused on a clean design that is easy to navigate for visitors of all purposes. Creating a large call-to-action button as well as numerous contact options throughout the site was a main focus.
(Click the image above to go to the website)
